Wednesday, December 2, 2009

WE'RE GOING TO NEW YORK BABY!!!

Congratulations to Pete and his advertising team (Team Synergy) for DOMINATING the L'Oreal Brandstorm competition!

Every year L'Oreal Paris hosts a competition challenging advertising students from around the world to create a new product and marketing plan for one of their subsidiary brands. This year the challenge was coming up with a new men's beauty product for Diesel. BYU students submitted 28 different ideas and marketing plans to L'Oreal, which were narrowed down to five finalists. Last night all five groups presented their product ideas and marketing strategies to a panel of judges from the L'Oreal New York headquarters. It was a stiff competition; all five groups worked really hard and had some great ideas. But in the end Pete's team and their men's skin care line ripped the competition to shreds!

I was so proud. The judges were absolutely beaming and congratulating them on their work. The next step is to present their product in New York in April, competing against seven other schools in the U.S. The winner of the national finals will then proceed to Paris to compete internationally!!

I haven't been to Paris for a very long time. I dare say it's time to pay a return visit. An all expenses paid visit would suit me just fine!



Friday, November 27, 2009

For those of you who have been dying to see Pete's first wedding cake, here it is:





I tend to think he's rather talented.

I helped Pete very little with this cake; I did a few of the polka dots and helped arrange the flowers, but mainly I just ran errands for him and kept people (Amelia) out from under his feet so he could work. It took him about 15 hours total between baking, assembling and decorating.

Oh, and did I mention that all this was on my birthday? So I was really quite sacrificial to allow him to spend all of my birthday sweating in the kitchen and paying me virtually no attention so he could focus on this monumental task. I was really proud of him.

And besides, he took me to dinner that night at one of my fave restaurants--Pizzeria 712, you can read reviews here, and he got me a super chic new touch screen phone that I'll probably never learn how to use to its full potential. So it was a good birthday. Even if he didn't let me put candles on his cake before we delivered it to the reception.

Friday, November 20, 2009

Nine Months Old

Hard to believe this little bug has been out as long as she was in.

And that she likes to eat leaves so much.